At present, the traditional automobile industry usher in major changes, mainly focused on the three characteristics of electrification, intelligent, and connected, therefore the automotive electronics industry is facing new opportunities. To achieve sustainable development, the future of the automotive electronics industry needs to change the strategy, pay more attention to the development of network technology standards, and establish intelligent network system development. Current Situation and Prospect of Automotive Electronics Market Globally, due to the automotive market in developed regions of North America, Europe, Japan and others areas are more mature, the main driving force for automotive electronics is from China, India, South America and other developing countries and regions. Data shows that the global automotive electronics market size was 226.4 billion US dollars in 2016. In 2012, China"s auto electronics market sales exceeded 300 billion Yuan, reaching 307.8 billion Yuan, year-on-year growth 15.69%. As China"s auto industry entered a stable development stage, the development of automotive electronics market will gradually slow down. In addition, the domestic automotive electronics market is also mainly dependent on the factory-installed market. With the domestic car ownership continues to improve, the automotive electronics development space is still great. Bases on the analysis, China"s auto electronics sales were 461.7 billion Yuan in 2016. With the new energy vehicles included in the national accelerate the development of seven strategic emerging industries, so the growth potential of the automotive electronics industry is expected to be further released. Obviously, automotive electronics has become a new growth point for the electronics manufacturing industry, and provide new development opportunities for China"s electronics manufacturing equipment manufacturers. China as the world"s largest automobile production and consumption power, which was expected the domestic auto electronics market capacity grow to more than 700 billion Yuan by 2012. The domestic automobile industry continues to grow and develop, the establishment of independent automotive electronics industry chain is imperative, high-quality domestic electronics companies will usher in the historical development opportunities. Analysis on Development Trend of Automotive Electronic Market At present, China"s automotive electronics post-installed market is growing rapidly, intelligent, digital network, Bus oriented and energy-saving environmental protection products become the direction of development. Overall, the future of automotive electronics applications has the following five development trends. First, the automotive electronics non-hybrid market tends to saturation, hybrid market has strong growth. The average electronic components and software costs of non-hybrid cars may be maintained at 20% to 25% of the vehicle cost. So the growth of such components market can only rely on the number of vehicles and light car average retail price growth. Second, electric vehicles and other new energy vehicles promote the rapid development of automotive electronics. Compared to traditional cars, electronic technology of electric cars c is more important core. The proportion of automotive electronics in the cost of such vehicles has increased significantly, and part of the electric car models in the cost of electronic products may be higher than the same level of traditional cars about twice, and will continue to increase. Third, the software has become a key advantage of car competition. Software as the most important factor in the automotive system is booming, the software content doubles every year only in the engine controller. Electric vehicles, especially hybrid vehicle custom software is the core technology embodied, software development can use fewer engineers to achieve more innovative and improve product functions, and maintain a low warranty costs, to access the core competitive advantage. Fourth, the cars open system architecture has far-reaching impact. Practice shows that the automotive open system architecture standard can be reused in multi-platform software and multiple models. Suitable application software will not need to be redesigned and customized every time in a new application, which greatly reduces the cost of the system, and improves its quality and saves development time. Finally, the car communication and car entertainment system upgrade. Wireless connectivity and car communication are increasingly becoming a hot spot for new models. The content can be synchronized through the mobile communication device. Car built-in Bluetooth wireless link has now become the basic function. The car control screen display car owner’s smart phone screen, as well as phone charging and other functions, will soon become the standard of many new models. From: Qianzhan Industry research